Amazon plans to develop portable devices equipped with GPS powered by Alexa for children aged 4 to 12, Bloomberg reported Wednesday (July 14).
The new wearable, codenamed Seeker, could be a bracelet, keychain or clip, Bloomberg reported, citing documents he reviewed. The voice-activated laptop would also offer access to Amazon’s kid-focused content, and parents would have the ability to monitor and communicate with their children.
Amazon has been working on Alexa-enabled devices for children. A portable Disney device – codenamed Magic Band – will be rolling out before the end of this year. Details of the device are unknown; it can be a toy or connect to the Magic bracelet used in Disney parks and hotels, according to the article.
The two companies are already working together, as Amazon’s cloud powers the Disney + streaming service. Amazon has also decided to extend free access to Disney + to subscribers of the Amazon music service for several months.
The device for kids builds on Amazon’s goals for consumer hardware. In one example, Amazon launched the Halo fitness group last year, which tracks a wearer’s physical activity, sleep, body fat, and mood.
In 2019, advocacy groups and lawmakers criticized initiatives to introduce devices for children, which led to a Federal Trade Commission (FTC) complaint by the Campaign for an Ad-Free Childhood and the Center for Digital Democracy, as well as other groups. The complaint includes accusations that Amazon has kept records indefinitely, as well as violations of children’s online privacy law. Amazon said it was compliant with the laws.
Amazon rolled out an Echo ge device in Mayreserved for children, the Echo Show 5 Kids.
Wearable technology Facilitating payments is now beyond the novelty phase, as contactless payments and other technological tools evolve to eliminate physical contact.