Assistant Professor, Marketing at Alliance University


Profile of the establishment:

Alliance University is a private university established in the state of Karnataka by Act No. 34 in the year 2010. The university is recognized by the University Grants Commission (UGC), New Delhi.

Alliance University with its vibrant and scenic campus in Bangalore, India, offers multidisciplinary undergraduate and postgraduate majors to students from diverse backgrounds. Alliance Education, defined by excellence through an agile and market-driven approach in faculties of management and business studies; Scientific technology; The humanities, liberal arts, and social sciences are guided by the University’s core values.

As a leading university, Alliance University offers programs in business law, engineering law, and plans to launch new programs in languages, liberal arts, economics, science, and applied mathematics.

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Alliance University invites applications for its School of Business from highly qualified professionals for the position of Assistant Professor in marketing.

Job title: Assistant Professor – Marketing

Roles and responsibilities:

  • Contribute to helping students gain career opportunities in marketing, digital marketing, marketing analytics, and brand management.
  • Supervise, advise and mentor teaching students in areas related to marketing
  • Help challenge the way students think, learn, and develop their understanding of academic disciplines.
  • To facilitate students’ understanding of customer perceptions, buyer personas, digital marketing, international marketing, sales and distribution, and strategic management.
  • Develop core curriculum and effectively deliver course materials.
  • Update your knowledge and keep an eye on the latest trends and events to share updated information with students.
  • Publish research, attend conferences and give presentations to build a strong research network.
  • Undertake research, either individually or with colleagues, of a standard and quality that will result in regular publication in top international journals.
  • Write proposals for research funding.
  • Organize seminars and events to interact with established industry professionals.
  • Review teaching methods and materials to make recommendations for improvement.

To note: The roles and responsibilities described above are not an exhaustive list of tasks. The need for flexibility is required and the incumbent must perform any other related duties that are within the employee’s skills and abilities whenever reasonably required.


  • PhD in marketing or related fields.
  • Demonstrated interest and skill in course setting and teaching at the undergraduate and graduate levels.
  • A strong desire to publish in prestigious journals with the possibility of obtaining external funding for research initiatives.
  • Demonstrated experience and proven teaching experience to contribute to PG/UG courses in Marketing Management, Sales Force Management, Consumer and Brand Strategy and Forecasting, Marketing Modeling and Strategy, including supervision of theses from license and master’s degree.
  • Excellent interpersonal skills with an effective understanding of teaching tools and processes.
  • The ability to work in a team.
  • Expertise and experience in consumer behavior and neuromarketing, advertising and integrated brand promotion, marketing analytics and models, marketing research, digital marketing and the digital ecosystem.

Qualification: PhD in marketing or related fields of a high standard with a strong research and academic background.

Eligibility: A master’s degree with 55% mark (or equivalent mark on a point scale wherever the grading system is followed) in a relevant/relevant/related subject from an Indian university, or an equivalent degree from an accredited foreign university .

Vacancy: Several vacancies at the School of Business. Priority would be given to candidates available to join immediately.

Role: Teaching & Research

Compensation and Benefits: Alliance University offers competitive salaries based on the candidate’s qualification and experience. The University supports research through grants and publication incentives. Additionally, the University provides subsidized on-campus housing, food, transportation, insurance, and other benefits.

Industry: Education / Training

Functional area: Teaching, training and research

Type of employment: Fulltime

Core Competencies

Creative teaching, presentation, communication, innovative research, people engagement and networking skills.


Apply for the vacancy by sending your updated CV and cover letter (highlighting your achievements, career goals and ways you can contribute to Alliance University) to [email protected] Cite AU/REC2022/THEUNIJOBS/AP-MKTG as a reference in the subject line of your email.


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