Digitas India Appoints Mohammedullah Shaikh as Senior Vice President and Head of Technical Services, Richa Chugh as Vice President


Muhammadullah Shaikh and Richa Chugh

Digitas India, the Marketing and Technology Services brand of Publicis Groupe, has appointed Mohammedullah Shaikh, aka Shariq, as Senior Vice-President and Head – Tech Services, while Richa Chugh has been appointed Vice-President – ​​Media.

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The duo will report to Sonia Khurana, COO of Digitas India.

According to the agency, the appointments are in line with its plans to strengthen its core product offerings by maintaining the growing demand for digital technology services and multimedia solutions in the market.

Shariq has over 22 years of experience in technology consulting and governance. He will lead all of the agency’s technology services mandates and work closely with Khurana and Roopesh Pujari (CTO, Publicis Groupe) to bring the best technology services offering to clients.

Shariq has previously been associated with companies like Isobar, Ogilvy and Interface Communications. He has been instrumental in the digital and technological transformation of some clients such as HUL, Vodafone, Eicher Motors, Maruti Suzuki, Apple (IndiaiStore), Aviva India, Bira91, Panasonic, Max Bupa, Kia, Reebok, Adidas, Marks & Spencer, Emami, Nat Geo, Fox Life, American Standard, etc.

Chugh has over 11 years of experience in various digital media, ranging from creative, social media, technology and media planning. She joins Digitas India from Motivator, where she was Digital Head – West region.

During her career, she has worked with brands such as Nestlé, Reckitt Benckiser, Coca-Cola, Bumble, Kia, Bajaj Consumer Care and Tata Q, among others.

Khurana commented, “Given our focus on delivering remarkable digital experiences, Richa, with her rich background in media and Shariq, with her varied background in technology, make valuable contributions to the team. It is also their exciting new perspectives that will be instrumental in further supporting Digitas’ continued performance and the execution of our growth plans. We are delighted to have them on board!

Shariq said, “I am truly delighted to join the talented team at Digitas India and to work closely with the management. Digitas already offers large-scale, enterprise-level solutions for customers in the areas of customer experience, commerce, and marketing operations. Independent approach to technology and strong portfolio of technology services, I think it’s the right time to be part of this experienced team. My goal is to ensure that we develop and execute our long-term strategy in a way that best serves our customers and our employees. .”

Chugh said, “Unlike TV and offline media, the interplay between creative, technology, SEO and media planning forms a curious ecosystem and plays a pivotal role in the efficient, effective and holistic growth of the brand. The management of Digitas India understands this very well and facilitates a complementary partnership between these verticals, which prompted me to join them.

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