TAMPA, Fla – Hockey players need a successful career on the ice to enter the Hall of Fame. Fans just need to send a good tweet.
The NHL and Twitter invite fans to tweet about what it would mean for their team to win the Stanley Cup. The top 52 will be engraved in a silver plaque and will go to the Hockey Hall of Fame in Toronto.
“The idea was really to find a way to give the fans recognition for their commitment the same way we would with the players themselves,” said the NHL executive vice president and chief marketing officer, Heidi Browning.
The social media venture kicks off Monday – Game 1 of the final between the Montreal Canadiens and the Tampa Bay Lightning. As the Lightning strive for back-to-back wins, the Canadiens are looking for their first championship since 1993.
“In 1993, you asked yourself ‘How is this going to work?’ Hockey Hall of Fame Cup goalie Phil Pritchard said. “Because of how social media is influencing everything now and how fans have become essential in team social media sites and cheering on their favorite players and teams, it’s natural now.”
After the hockey season started without fans in most arenas, Twitter’s head of sports partnerships Will Exline said it was an extension of fan warm-up videos and others. things meant to keep everyone engaged during the pandemic.
The goal is to select 52 tweets – in multiple languages - to match the 52 names the winning team gets on the Cup each season. NHL social media director Sean Dennison said the hope was to create tweets that evoke emotion and sentimentality with a bit of humor.
“We want this to be as symbolic of the Cup as possible, and since 52 names are on the Cup, let’s recognize 52 fans,” he said. “The experience of today’s fans really takes place on social media and in particular on Twitter. She captures what people are saying, and I think that’s an important part of the history of our sport and of a Stanley Cup victory. “