Gary Helsinger to lead Melodie’s U.S. sync licensing division


Gary Helsinger to lead Melodie’s U.S. sync licensing division

AUSTRALIA, July 31, 2022 / — Melodie, an Australia-based music licensing platform with an exclusive catalog of high-quality music for content, is delighted to announce the hiring of Gary Helsinger as SVP Licensing & Creative to lead Melodie’s US sync division.

Based in Los Angeles, Gary will focus on the American film, television and advertising space, from studios to networks, production companies, agencies and music supervisors.

Founded in 2017, Melodie is a music licensing and publishing company based in Sydney, Australia. Melodie’s service is distinguished by authentic music from over 100 independent composers and artists, a value-driven pricing model, an elegant user experience, and pre-cleared mastering and publishing rights for all media uses, in the world.

Although relatively new to the US, Melodie is well established in Australia, providing copyrighted music to creative tech platforms through a single API product, and has streamed over a million minutes of music in programs such as Australian Ninja Warrior, Bondi Rescue, Real Housewives of Melbourne, Deadly Women, Drunk History, Love Island Australia, Monster Croc Wrangler, One Born Every Minute and Territory Cops.

Prior to joining Melodie, Helsinger spent a decade at Spirit Production Music overseeing broadcast licensing deals, as well as acquiring artist catalogs. Prior to that, Gary was Music Director at Universal and Chrysalis, where he discovered artists such as Tool, Linda Perry, Jeff Buckley and The Smashing Pumpkins, whom he signed to their first publishing deal. He was also one of the vocalists of the multi-platinum, Grammy-nominated prop-rock band, Green Jellÿ.

Evan Buist, Founder and Managing Director of Melodie, commented, “Gary brings decades of experience to this role, with a genuine passion for what we do. He has what can only be described as an encyclopedic knowledge of music, but his superpower is that he’s ridiculously likeable. We couldn’t have found a better person to lead our synchronization business in the United States”

Gary Helsinger said, “I couldn’t be more excited to join the team at Melodie, bringing this carefully curated library of new tunes to the US market. My lifelong obsession with all things Australian fits perfectly with this top notch catalog of Australian and international artists. And in terms of quality, Mélodie has the best!

Melodie’s exclusive one-stop library is available for cover and drip licensing, spanning all media platforms worldwide, in perpetuity.

About Melody:

Melodie is a music licensing platform that provides authentic, easily licensed music to creators, businesses, and creative platforms. Powered by artificial intelligence search tools and with an award-winning artist roster, Melodie makes it fast, affordable, and incredibly easy to find and get great music for any type of content.

Evan Buist
[email protected]


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