Network18 and Federal Bank launch “#TikaLagayaKya”, Sanjeevani’s anthem urging people to get vaccinated:

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MUMBAI: Network18, India’s most diverse media conglomerate, and the Federal Bank have put the cause above self and a sense of purpose to raise awareness in the country about immunization. Their nine-month campaign – Sanjeevani – A Shot of Life, which sees actor and activist Sonu Sood as the campaign ambassador, was instrumental in becoming a grassroots movement by reaching out to them and dispelling myths about reluctance. vaccination. Amplifying its underlying message to all, on June 21, the day that marks the start of a nationwide free vaccination campaign for all adults as well as the celebration of World Yoga Day, the campaign directed to this effect launched its hymn “#TikaLagayaKya” in all countries. The Network18 channels and its digital platforms.

Composed by Shankar Mahadevan, who also sang the song alongside his sons Shivam & Siddharth and Harshdeep Kaur, the song, written by Tanishq Nabar, is a heartfelt call for people to get vaccinated. The three-minute hymn brings a ray of positivity by showing frontline warriors as well as citizens of all age groups chanting “Jab apni baari aaye, tika laga” (Get vaccinated when It’s your turn.) Making the day even more engaging for its audience, the anthem launch event featured Dr Harsh Vardhan, Union Minister for Health and Family Welfare, Ambassador of campaign Sonu Sood, Shyam Srinivasan, MD and CEO, Federal Bank Ltd and Ajith KK, Executive Vice President and Director of Human Resources, Federal Bank, as well as songwriters Shankar Mahadevan along with his sons, Siddharth and Shivam Mahadevan, singer Harshdeep Kaur and lyricist Tanishk Nabar. Each of them lent their support to the campaign, praising its enormous impact across the country.

Puneet Singhvi, President of Digital and Corporate Strategy of Network18 Media & Investments Ltd, said: “Network18, along with the Federal Bank, is constantly striving to make a difference, and right now, vaccinating every Indian is the top priority. . With the campaign built around raising awareness of this, what better way to do this than by creating an anthem on a day when free Covid vaccination is available to all adults and promotes a healthy lifestyle on the occasion of World Yoga Day. We can say that each of the artists put their emotions in the song because it is a cause in which they believe wholeheartedly. We are convinced that people will enjoy not only listening to the song, but also acting on the message that we stand for and getting the vaccine when it is their turn.

Shyam Srinivasan, MD and CEO of Federal Bank Ltd. added: “A good start is only halfway done. While the campaign has touched many lives across the country, we still have a long way to go. Having said that, it’s great to amplify the message we’ve been reiterating from the very beginning through the music. Thanks to the launch of the anthem “Tika Laga”, we are convinced that here is something that will grab the attention of the public in no time at all and create a reminder value on the most important thing to do now in his life – get vaccinated, when their turn arrives. “

“As the largest private vaccinator in the country, we want to take this campaign to the next level. We want to engage with large numbers of people across the country and educate them on the importance and need for immunization. Network18 showed the same sense of purpose throughout the campaign, and we are proud of our association. After launching the anthem ‘Tika Laga’, we believe that we will again strike a chord with our brothers and create the change we want to see at an unprecedented rate, ”said Dr Anupam Sibal, Medical Director of group and senior pediatrician. Apollo Hospital Group.

After setting up COVID vaccination camps in the villages of the five districts adopted by the Federal Bank of Amritsar, Nashik, Indore, Guntur and Dakshin Kannada, through its “Sanjeevani Gaadi”, the campaign is taking a step forward towards welcoming a future without Covid.

The anthem is available on JioSaavn, Youtube and social media platforms from all of Network18’s assets. Watch Sanjeevani’s Anthem on Network 18 and follow Sanjeevani’s Anthem for 24-hour coverage.

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