Palmetto Theater and Hampton County Featured in New SCETV Documentary


HAMPTON, South Carolina — Hampton County and the historic Palmetto Theater will be among the local locations featured in a new hour-long documentary highlighting treasured South Carolina landmarks. The documentary, which follows Mike Lassiter on his journey through South Carolina capturing the stories of historic, often family-run businesses that line the main streets of the upstate coast, also features Wiggins & Son Hardware, a fourth-generation hardware store located in Toujours.

The official logo of the Palmetto Theater in Hampton.

Our Vanishing Americana South Carolina airs on South Carolina ETV on August 11, with a special pre-screening event in Hampton County at the Palmetto Theater Thursday, July 21 at 6 p.m. Admission to the documentary pre-screening event is free, and those interested in attending can register here: -palmetto-tickets-381723895447 or on the SCETV website at

The documentary highlights the historic Palmetto Theater and features interviews with Hampton Friends of the Arts President John G. Wright and General Manager Heather Bruemmer. The two were interviewed about the Palmetto Theater and its history, as well as current programming under the ownership of Hampton Friends of the Arts.

The film also features Wiggins & Son Hardware, Inc., and includes interviews with Robert G. (Bro) Wiggins and his son Robert Jackson (Bob) Wiggins, who are the third and fourth generation of their family to operate the business. , which is located in Estil. Wiggins and longtime employee Brian Toney were interviewed for the film.

“We are thrilled to have the Palmetto Theater and Hampton Friends of the Arts featured in this documentary depicting community icons and historic South Carolina businesses,” said Heather Bruemmer, who along with John Wright has played an instrumental role in the renovation and reopening of the historic Palmetto Theater in 2021. “The Palmetto Theater has long played such an important role in bringing arts and culture to local residents, and we are thrilled that now even more people have the opportunity to learn more about his role in supporting the arts in rural South Carolina.

“Our Vanishing Americana is a great example of SCETV’s collaboration with independent producers,” said Don Godish, Director of National Content and Regional Operations for SCETV. “This program captures many of South Carolina’s hidden gems that are well worth a day trip to visit, explore, and experience!

Our Vanishing Americana South Carolina visits general and grocery stores, pharmacies with ice fountains, classic old movie theaters, iconic barbershops and restaurants, telling their stories and the people who keep their memories alive.

Mike Lassiter has spent the past year traveling across South Carolina, searching for the souls of small towns, community icons and historic businesses – the beginnings of commerce, livelihoods and family businesses. It is presented by SCETV and sponsored by funding from the ETV Endowment of South Carolina. The program was filmed over the past year by Susie Films and is scheduled to air on SCETV on August 11 at 9 p.m.

“I have always been fascinated by old shop windows. But once you go in and meet the people, that’s really what it’s all about,” Lassiter said.

For more information about Our Vanishing Americana South Carolina and to register for the event, visit For more information about the Palmetto Theater, including a complete list of upcoming shows and programs, visit

South Carolina ETV (SCETV) is the state’s public educational broadcasting network. Using television, radio, and various digital properties, SCETV’s mission is to enrich lives by educating children, informing and connecting citizens, celebrating our culture and environment, and instilling the joy of learning. . In addition to airing local programs, such as Carolina Classrooms, Making It Grow, Palmetto Scene and This Week in South Carolina, SCETV also presents several programs to regional and national audiences, including By The River, Expeditions, Reconnecting Roots, Reel South , Somewhere South, Yoga in Practice and Live from Charleston Music Hall. In addition, SC Public Radio produces the national Chamber Music radio production of Spoleto Festival USA.


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