If you’re old enough to remember the Livestrong craze, you’ll attest that it had a much more widespread cultural impact than the Apple Watch. Promoting millions of sales and producing millions of cheap copies, the Livestrong Group was perhaps one of the greatest outreach initiatives of our time, raising awareness about cancer and providing support to cancer survivors. Cut to 2021, and the Livestrong group has been replaced by step-trackers, fitness bracelets and smartwatches… but there’s a problem. Few of them compare to how these bands were a fashion statement.
Designed to merge the worlds of fashion and fitness, the WHOOP 4.0 group sports a minimalist, screenless design that echoes the fashion sensibilities of the Livestrong group. With a design that showcases the woven fabric band of the fitness tracker, the WHOOP 4.0 does two tasks remarkably well – it expertly tracks your fitness stats and looks great while doing it.
Having garnered the support of world-class athletes like LeBron James among other Olympic athletes, WHOOP has revolutionized fitness and human performance through its combination of physiological data monitoring and the provision of effective real-time coaching for help reduce injuries and improve performance. Currently in its 4th edition, the group, created by the design studio Aruliden for WHOOP, sports a smaller, smarter, and more streamlined design that includes the tracking device itself, as well as an interchangeable fabric band that lets you simply and easily swap bands to meet your fashion needs or match your outfit.
What really sets WHOOP 4.0 apart is its fashionable design. The product does away with the silicone and plastic constructions found on most bracelets, opting instead for a wraparound, smooth woven fabric that secures with a metal buckle, with the tracker underneath. The tracker sits right between the fabric and your body, doing what it needs to do, while remaining effectively hidden from view.
“Our innovative design for WHOOP has reimagined the archetype of the portable category,” says the Aruliden team. All of the team’s design decisions around WHOOP 4.0 focus on combining fashion and technology, while keeping them separate. For starters, the group ditched the screen altogether, immediately setting themselves apart from their tech-driven competition. The absence of a screen, buttons, or even the tracker itself allows the WHOOP 4.0 to comfortably place itself in the category of a fashion accessory, while silently and efficiently doing the work of a fitness, sleep, etc. and recovery monitoring.
Housed in a 33% smaller enclosure than its predecessor, the WHOOP 4.0 comes with a variety of new features. Its smaller, smarter design has allowed Aruliden to even develop the WHOOP Body accessory ecosystem that allows you to connect the WHOOP 4.0 hardware device to any part of your body. New technology within the WHOOP 4.0 device takes advantage of an improved sensor configuration for optimal accuracy, and WHOOP’s Any-Wear ™ technology includes a first line of smart clothing that allows members to wear their WHOOP 4.0 in several places throughout the body. The smart clothing collection is available in two collections: the Training collection includes sports bras, compression tops, leggings, shorts and sports boxers while the Intimates collection includes bras and boxers of all. days.
“We have always aspired to develop wearable technology that is cool or invisible. With the launch of WHOOP 4.0 and WHOOP Body, we have achieved both of these goals and are now setting the standard for the future of our industry, ”said Will Ahmed, Founder and CEO of WHOOP.
WHOOP 4.0 features include:
Improved sensor configuration: Active sensor area now balances green and infrared lights with five LEDs, four photodiodes and advanced algorithms to provide more accurate heart rate measurements
33% smaller size: WHOOP 4.0 is 33% smaller than WHOOP 3.0 with five days of battery life
New feature – Sleep Coach with haptic alerts:WHOOP 4.0 is designed with haptic alerts that members can set to wake them up with gentle vibrations at the optimal time based on their sleep needs and cycles
New Feature – Pulse Oximeter: Upgraded hardware is equipped to calculate blood oxygen levels (SPO2) to help limbs unlock daily health information
New feature – Skin temperature sensor: WHOOP 4.0 can now measure skin temperature and provide members with another layer of knowledge about their body
New Feature – Health Monitor: Members can now track live heart rate, skin temperature, blood oxygen, resting heart rate and heart rate variability in a single view. The health monitor also allows members to easily download and export 30 or 180 day trends of these measurements to a PDF file that can be shared with a coach, trainer, physiotherapist, PCP or physician.
WHOOP 4.0 Battery Pack: Improved, waterproof battery allows limbs to recharge on the go and double tap to display battery level
Next Generation Battery Technology: WHOOP 4.0 is the world’s first product powered by Sila’s silicon anode battery materials. Designed with improvements in cell configuration and long life, the new battery delivers 17% higher energy density than WHOOP 3.0, facilitating a redesigned industrial design that also unlocks WHOOP Body.